In a perfect world, your skincare would check every box: clean ingredients, safe for your hormones, gentle enough for sensitive skin, tough enough to tackle acne, eco-conscious, and somehow… still fit into your already overcrowded bathroom shelf.

Good news — that world exists. (Hi, we’re By Kind 👋).

It Started With Our Moms

By Kind was born from something deeply personal. Both of our moms passed away from cancer when they were young — a loss that shaped how we see health, wellness, and what we put in and on our bodies.

They inspired us to be curious, to question ingredients, and to choose the safer path — even before “clean beauty” was a buzzword. So when we couldn’t find a clean skincare brand that was both hormone-safe and high-performance, we decided to make one ourselves.

By Kind is our way of honoring them — creating skincare that’s ethical, non-toxic, and built to protect not just your skin, but your overall well-being.

Why Clean Skincare Matters More Than Ever

“Clean skincare” isn’t just marketing fluff — it’s a promise to avoid ingredients that don’t serve your skin or your health. Many mainstream products still include chemicals linked to hormone disruption, skin irritation, or worse, long-term health concerns.

We believe hormone-safe skincare should be the default, not the exception. That’s why every By Kind formula is screened to be free from endocrine disruptors, parabens, and phthalates that can burden your body.

Skincare for Sensitive and Acne-Prone Skin That Actually Works

If you’ve got sensitive skin, you know the drill: you try something new, it stings or leaves you with a surprise breakout. And acne-prone skin? She’s even pickier.

By Kind’s approach:

• Gentle actives like hyaluronic, mandelic acid and azelaic acid – hydrating and inflammation-busting without wrecking your skin barrier.
  

• Soothing botanicals like calendula, sea moss and green tea extract to calm redness.
  

• Balancing minerals like zinc PCA to control oil without over-drying.
  

The result? Skin that’s clear, calm, and happy — without the flare-ups.

Multi-Tasking Skincare: Because We’re All Busy

We love a product that earns its spot on your shelf. Multi-taskers save time, money, and space — and still deliver results.

Our Pore Perfect Powder Cleanser & Mask isn’t just a cleanser — it’s an exfoliator and a mask. It sweeps away dirt, unclogs pores, smooths texture, and doubles as a treatment when you need a skin reset.

That’s three products in one. Efficient and effective — just how we like it.

Travel-Friendly, Everyday-Ready

When you’re running from work to gym to dinner date, your skincare routine should fit in with your lifestyle. Our products aim to be just that: travel-friendly skincare, multi-tasking skincare. Our powder-to-foam formula means no TSA hassles and the ability to customize  your cleanser so it’s both a daily face wash that removes sunscreen and makeup, or a detoxing weekly clay mask, that can also be a pimple-busting spot treatment.

For more information visit our Facebook Page.

The By Kind Difference

We’re not just another non-toxic beauty brand. We’re here to:

• Create hormone-safe skincare you can truly trust.
  

• Design multi-tasking skincare products that fit your real life.
  

• Formulate for sensitive skin and acne-prone skin without compromising results.
  

• Build travel-friendly skincare brand that’s both plane-friendly and pore-friendly.
  

By Kind is part science, part heart — born from loss, built for health, and driven by the belief that your skincare should protect your skin and your future.

💡 Ready to see what skintelligent skincare can do for you? Shop the Pore Perfect Powder Cleanser & Mask and experience the clean, effective, travel-friendly skincare your face (and hormones) will love.