About
Meet the founders: Sarah and Ying both grew up in Asia, where there is strong emphasis on daily skincare routines that nourish and protect the ski n. They started By Kind because...
As skincare junkies we realized that many products we tried had questionable ingredients—stuff that's banned or tightly regulated in other parts of the world but somehow okay in the US.
We founded By Kind to create a universal skincare line that's super picky with its ingredients and that understands the unique needs of acne-prone, sensitive, or closed comedone-prone skin.
Our goal? Skincare solutions that help your skin thrive. By Kind combines science-based ingredients with nature's botanicals, and the latest skincare innovations from Asia.
Why By Kind?
Commitment to innovation
We're always pushing the boundaries of skincare innovation, constantly exploring new ingredients and embracing the latest breakthroughs in skincare formulations. This dedication ensures that our products are not only effective but also at the forefront of skincare science.
Results-driven formulations
At By Kind, we're dedicated to bringing you tangible results you can see and feel. Our products are crafted with precision, combining science-based ingredients known for their proven effectiveness. Through third-party testing and stringent quality control measures, we ensure that you experience real, noticeable improvements.
Empowerment through transparency
Being transparent is key to our brand, and we're all about giving you the full scoop on our products. We make sure our labels are crystal clear, so you know exactly what you're getting and can make informed decisions about what goes into your body.
Customer-centric approach
At By Kind, we're all about our amazing customers and making sure you're totally satisfied. We're here to listen to what you have to say, fix any issues ASAP, and keep improving our products and services. Our mission is simple: to build trust and create long-lasting connections with you.
Dermatologically Tested
Clinically Proven
Clinically Tested
Kind to Skin
Safe for Sensitive Skin
By Kind never formulates with these ingredients
Oxybenzone or Octinoxate
Artificial fragrances
Dyes or synthetic colorants
Parabens
Formaldehyde or Formaldehyde-releasing agents such as DMDM Hydantoin, Diazolidinyl Urea and Quaternium-15
Dimethicone
Cyclical silicones: Cyclotetrasiloxane (D4), Cyclohexasiloxane (D6) - Cyclopentasiloxane (D5)
BHA/BHT (Butylated Hydroxyanisole and Butylated Hydroxytoluene)
Talc
Aluminum Powder
Ethoxylated Ingredients
Polyethylene Glycol
Sodium Lauryl Sulfate (SLS) or Sodium Laureth Sulfate (SLES)
Ethanolamines such as DEA/TEA/MEA/ETA
Calcium Disodium EDTA, Tetrasodium EDTA, Trisodium EDTA
Petrolatum and Paraffin
Perfluorinated compound (PFASs or PFCs)
Phthalates
Phenoxyethanol