Meet the founders: Sarah and Ying both grew up in Asia, where there is strong emphasis on daily skincare routines that nourish and protect the ski n. They started By Kind because...

As skincare junkies we realized that many products we tried had questionable ingredients—stuff that's banned or tightly regulated in other parts of the world but somehow okay in the US.

We founded By Kind to create a universal skincare line that's super picky with its ingredients and that understands the unique needs of acne-prone, sensitive, or closed comedone-prone skin.

Our goal? Skincare solutions that help your skin thrive. By Kind combines science-based ingredients with nature's botanicals, and the latest skincare innovations from Asia.

Welcome to By Kind–skincare for every kind of skin, that is kind in every way.

Why By Kind?

Commitment to innovation

We're always pushing the boundaries of skincare innovation, constantly exploring new ingredients and embracing the latest breakthroughs in skincare formulations. This dedication ensures that our products are not only effective but also at the forefront of skincare science.

Results-driven formulations

At By Kind, we're dedicated to bringing you tangible results you can see and feel. Our products are crafted with precision, combining science-based  ingredients known for their proven effectiveness. Through third-party testing and stringent quality control measures, we ensure that you experience real, noticeable improvements.

Empowerment through transparency

Being transparent is key to our brand, and we're all about giving you the full scoop on our products. We make sure our labels are crystal clear, so you know exactly what you're getting and can make informed decisions about what goes into your body.

Customer-centric approach

At By Kind, we're all about our amazing customers and making sure you're totally satisfied. We're here to listen to what you have to say, fix any issues ASAP, and keep improving our products and services. Our mission is simple: to build trust and create long-lasting connections with you.

Dermatologically Tested

Clinically Proven

Clinically Tested

Kind to Skin

Safe for Sensitive Skin

By Kind never formulates with these ingredients

Oxybenzone or Octinoxate

Artificial fragrances

Dyes or synthetic colorants


Formaldehyde or Formaldehyde-releasing agents such as  DMDM Hydantoin, Diazolidinyl Urea and Quaternium-15


Cyclical silicones: Cyclotetrasiloxane (D4), Cyclohexasiloxane (D6) - Cyclopentasiloxane (D5)

BHA/BHT (Butylated Hydroxyanisole and Butylated Hydroxytoluene)


Aluminum Powder 

Ethoxylated Ingredients 

Polyethylene Glycol

Sodium Lauryl Sulfate (SLS) or Sodium Laureth Sulfate (SLES)

Ethanolamines such as DEA/TEA/MEA/ETA

Calcium Disodium EDTA, Tetrasodium EDTA, Trisodium EDTA

Petrolatum and Paraffin 

Perfluorinated compound (PFASs or PFCs) 



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