THE 'NO' LIST
The No List
OUR PROMISE
CONSCIOUSLY CLEAN, ETHICALLY FORMULATED
At By Kind, “clean” isn’t a trend — it’s a commitment.
We formulate for travelers, go-getters, and sensitive skin owners who deserve products that support whole body well-being, not compromise it. That’s why we created The 'No' List: a forever-ban list of ingredients that don’t align with our standard of safety, transparency, and long-term skin health.
We avoid anything that can irritate, disrupt your hormones, compromise your skin barrier, or hide behind vague labels. If it’s questionable, we leave it out.
THE 'NO' LIST
Our No List is your transparent guide to every ingredient we never use — especially those linked to hormone disruption, irritation, or long-term health concerns. Tap to expand each ingredient category and learn exactly why we avoid it. (For the full list, see below.)
1. Endocrine Disruptors
Parabens
Parabens can mimic estrogen in the body, disrupting natural hormone rhythms. They've been detected in human tissue and are widely linked to endocrine imbalance.
Triclosan & Triclocarban
These antibacterial agents contribute to hormone disruption and antibiotic resistance. We use gentler, safer alternatives.
Phthalates
Often hidden under the term “fragrance,” phthalates are linked to fertility challenges, thyroid disruption, and developmental concerns.
Chemical UV Filters
Filters like oxybenzone and octinoxate can behave like hormone disruptors and are harmful to marine ecosystems.
2. Skin Irritants
Sulfates (SLS/SLES)
Harsh lathering agents that strip moisture, disrupt the skin barrier, and trigger irritation — especially for sensitive skin.
Synthetic Fragrance
“Fragrance” can legally hide dozens of chemicals — including allergens and phthalates. We prefer transparent scent profiles or fragrance-free formulas.
Formaldehyde Releasers
Preservatives like DMDM hydantoin release formaldehyde over time. They can be sensitizing and are unnecessary with modern systems.
3. Harmful Preservatives
Phenoxyethanol
Safe in low concentrations (<1%)but known to cause irritation for sensitive skin. Our waterless formats allow us to avoid it entirely.
BHT & BHA
Synthetic antioxidants linked to hormone disruption and sensitization. We prefer natural, stable antioxidant systems.
4. Silicones & Microplastics
Silicones
Silicones can trap debris, clog pores, and interfere with natural skin renewal — especially in humid travel conditions.
Microplastics
Polyethylene beads and nylon powders harm marine environments and aren’t necessary for texture or exfoliation.
Petrolatum (Low Grade)
Lower-grade petrolatum may contain impurities and doesn’t align with our clean and conscious approach.
5. Artificial Colors & Contaminants
FD&C Dyes
These synthetic dyes may irritate sensitive skin and offer no functional benefit.
Heavy Metals
We avoid all potential contaminants such as lead, mercury, and cadmium — and we test to ensure our formulas stay pure.
By Kind never formulates with these ingredients
Oxybenzone or Octinoxate
Artificial fragrances
Dyes or synthetic colorants
Parabens
Formaldehyde or Formaldehyde-releasing agents such as DMDM Hydantoin, Diazolidinyl Urea and Quaternium-15
Dimethicone
Cyclical silicones: Cyclotetrasiloxane (D4), Cyclohexasiloxane (D6) - Cyclopentasiloxane (D5)
BHA/BHT (Butylated Hydroxyanisole and Butylated Hydroxytoluene)
Talc
Aluminum Powder
Ethoxylated Ingredients
Polyethylene Glycol
Sodium Lauryl Sulfate (SLS) or Sodium Laureth Sulfate (SLES)
Ethanolamines such as DEA/TEA/MEA/ETA
Calcium Disodium EDTA, Tetrasodium EDTA, Trisodium EDTA
Petrolatum and Paraffin
Perfluorinated compound (PFASs or PFCs)
Phthalates
Phenoxyethanol
X
At By Kind, we’re committed to beauty that’s kind to your skin and kind to the planet. That’s why we decided to partner with CleanHub—an incredible organization dedicated to stopping plastic from polluting our oceans.
For every purchase you make, By Kind retrieves the plastic weight equivalent through CleanHub.